Hey Sosound,

Imagine launching a product and selling out in 48 hours—without spending a fortune on ads. Sounds like a dream, right?

That’s exactly what happened to EcoStride, a sustainable sneaker brand. Instead of relying only on ads, they used a press release to get featured on Yahoo Finance, Google News, and 150+ media sites.

✅ 11,400+ visitors in 5 days

✅ 300+ sales before ads even started

✅ 100% free organic traffic from media coverage

And the best part? Writing a press release used to be time-consuming and difficult, but now EIN Presswire’s AI Press Release Generator makes it fast and effortless.

Just enter your details, let AI craft a professional press release, and distribute it to top-tier media instantly.

Launch your next product the smart way.

Try It Today: https://marketersmentor.com/sold-out-product-launch.php?refer=sosound.events&real=yes

To your success,

Julian

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Hi Sosound,

Most business owners pour money into marketing that doesn’t work. They run ads, post on social media, and hope for the best—only to be disappointed by the results.

The problem? They’re relying on vague branding tactics instead of proven strategies.

Dan Kennedy calls this the “ADHD approach to marketing”—jumping from one shiny tactic to another without a clear, measurable plan.

But there’s a better way: Direct-Response Marketing.

This approach focuses on generating real, measurable results, like leads, sales, and conversions. Here’s how you can start applying it today:

Step 1: Speak Directly to Your Audience

One of Dan’s key teachings is this: “If you’re speaking to everyone, you’re speaking to no one.” Direct-response marketing works because it’s personal.

For example:

A company selling weight loss supplements doesn’t just target “everyone who wants to lose weight.” Instead, they target busy moms who want to shed pounds quickly after having kids.

A financial advisor doesn’t market to “everyone interested in saving money.” They craft campaigns for high-income professionals nearing retirement.

Your Action Step: Write down your audience’s specific demographics, challenges, and goals.

Step 2: Use an Irresistible Call-to-Action

Every piece of marketing must tell the audience what to do next. Whether it’s “Download this guide,” “Sign up for a webinar,” or “Call now,” your call-to-action (CTA) should be clear and compelling.

Example 1:

A dental clinic offered a free teeth-whitening session for new patients. The clear CTA—“Call to schedule your free session today!”—resulted in a 200% increase in appointments.

Example 2:

A SaaS company ran ads with the CTA: “Get a 30-day free trial today.” The campaign boosted signups by 35%.

Step 3: Track and Test Everything

One of Dan’s most famous quotes is: “You can’t improve what you don’t measure.” Direct-response marketing relies on tracking every aspect of your campaign.

What’s your click-through rate?

How many leads did you generate?

What’s your cost per acquisition?

Example:

A real estate agent ran Facebook ads targeting first-time homebuyers. By testing different headlines and images, they reduced their cost per lead by 50%.

Tomorrow, we’ll dive into the art of crafting offers your customers can’t refuse.

To your success,

Kevin

Who is Dan Kennedy?

https://books.forbes.com/authors/dan-kennedy/

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Tyler was absolutely wonderful to work with for our September wedding! He made the planning of it extremely easy which took away so much stress! And on our wedding day he did such a great job with his set up! He even was able to provide some additional lighting to add to the vibe which was perfect! The very best thing about Tyler was how he was able to read the room and adjust the music to what fit right in the moment. One of the best parts of my wedding night was because of a moment during dinner where he played one of my favorite songs and it created a moment in which I was able to pause and take in everything and feel just pure happiness. Thank you so much Tyler for making our wedding so incredible!

Tyler demonstrates professionalism and is always looking for ways to tailor the experiences he provides to the customer. He is always available to communicate and makes every effort to ensure he has all the information he needs to help create a memorable event. Besides his superb customer service, he brings a passion for his craft, which has been fostered through years of experience performing and being connected with music. Without him, our wedding would not have been the same and I would recommend him to anyone who needs MC or DJ services!

What can I say, everything for the wedding went exactly how it should have which is all I could’ve wanted! Tyler mastered the itinerary, he let me know at times when speeches were coming, and what was happening, so I was aware of the timeline as it passed, but not burdened with how it was going or having to do anything! What a breath of fresh air my wedding was because we had Tyler. He cared, and the day reflected that. Awesome communication, stellar execution- if I ever have another wedding, itll be SoSound again!